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ENGAGEMENT / IMMERSIVE SALES EXPERIENCE

VR home buying.

Help people understand a space, imagine living in it, and make a more informed buying decision. Custom immersive software built around a real sales conversation.

THE BUSINESS NEED

A floor plan can only tell you so much.

A buyer needs more than dimensions. They need to understand how rooms relate, what a space feels like, and whether they can picture themselves living there. An immersive presentation gives a sales team a more concrete way to have that conversation.

Our home-buying engagement used custom VR software to make the home itself the subject. The experience supported prospective buyers and the people helping them make a decision.

SEE THE SPACE→UNDERSTAND THE HOME→MAKE A DECISION
THE DELIVERY APPROACH

Design around the person in the headset.

For a sales environment, the entry point needs to be clear and the experience easy to understand. The software should create room for questions about the property, rather than making the technology the center of attention.

That thinking applies to property demonstrations, show-floor experiences and other immersive presentations: connect the application to the moment where a visitor needs to understand something and act on it.

THE COMMERCIAL OUTCOME

From a virtual space to a real decision.

The project earned gold and platinum awards at trade shows across the United States and Canada and contributed to multiple completed home sales.

For companies considering immersive software, this is the value to aim for: an experience that has a useful place in the customer journey and supports the people responsible for the sale.

FOR YOUR NEXT EXPERIENCE

Have something people need to see for themselves?

We can work with your team on the interaction model, real-time software, presentation workflow and delivery requirements. Start with the audience and the decision the experience needs to support.

Discuss an immersive application ↗
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